QAS further validates names/addresses

August 22, 2005

In an announcement dated today,�address-data-quality software provider QAS�released QuickAddress Names, a product that augments the company's suite of other address management products by validating consumer names with addresses at the point of entry.�

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This�validation ability, if done at the beginning of the data lifecycle/customer relationship, can reduce delivery service surcharges on incorrectly addressed packages; diminish the rate of returned packages; ensure that�sensitive documents (e.g., invoices) arrive at the proper address, to the proper customer, on time; increase returns on marketing campaigns (by ensuring mailings actually reach recipients); and improve productivity in the call center, as�representatives would no longer have to ask callers to spell out names or addresses.�

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QuickAddress Names uses Experian data compiled from�thousands of sources, including the U.S. Postal Service, telephone directory records, real-estate transactions, surveys and other public and proprietary sources.�(QAS is a wholly owned subsidiary of Experian.)�

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To use QuickAddress Names, users type in a few address elements -- such as a ZIP code, the first few letters of a street address and a street number -- at which time�QuickAddress Names provides drop-down lists of potential address and name combinations. Rather than typing in the full customer record, users�can simply highlight and select the validated, correctly formatted record.�The drop-down lists not only save time and keystrokes; they�further�enable users to avoid typos and other inaccuracies.

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According to the company announcement, "The product is easy to use because it works at the relatively superficial keyboard-buffer level, which allows it to be integrated into any underlying database without re-coding ... the product is�easy to install and administer."

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Users can�tailor�their interface to load validated data into Microsoft Word or basically any other open window on the user's computer.�

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Among QAS’ other products�is its QuickAddress Web 5.0, which enables customers to validate their own addresses while ordering from a company Web site — whether ordering a magazine subscription, your kids' school books, your very own catapult or even a Badonkadonk, among the nearly unlimited products/services available for purchase online.

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There is also QuickAddress Batch, which is used as part of QAS’ overall address data quality solution to clean existing address records in a database and maintain the validity of those records over time. It verifies, corrects and standardizes address records with enhanced delivery point validation (DPV) from the United States Postal Service (USPS).

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DRB