Both the Internet and mobile devices have grown in importance and popularity today for their ability to expand the reach and capabilities of users.

 

As the world prepares for the upcoming 2008 Olympic Games in Beijing, these technologies make possible the viewing of the games from more than just a television set.  

 

Adobe Systems, for example, announced it entered into a strategic relationship with CCTV.com to offer viewers a next-generation online experience and will deliver coverage of the 2008 Beijing Olympic Games over the Internet using Adobe Flash and Flex technology.

 

Digital Rapids also announced it will power live Web streaming of the Beijing Olympics for CCTV.com using its Rapids Broadcast Manager software and 100 DRC-Stream encoding and streaming systems.

 

Also, to make it possible for the giant number of on-the-go users to stay tuned into the Olympic Games, Lenovo and Spreadtrum communications announced a new digital mobile-TV equipped TD-SCDMA handset for China Mobile.

 

Lenovo's new TD9000's are being distributed to the Beijing Olympics volunteers and staff members with additional handsets to also be delivered to China Mobile before the Olympic Games.

 

Not only is the ability to watch the upcoming games via one's cell phones beneficial for users, but marketers are also finding benefit in the ability to better target their mobile marketing and connect advertisers with consumers. Read more in this TMCnet article.

 

 

Remember to check back regularly for all the latest in Olympic Technology.