August 2009 Archives

How to value happy customers

August 12, 2009 3:28 PM | 0 Comments
Isn't selling shoes one of the oldest retail sectors on the planet? There has been a village cobbler since the beginning of recorded history, right?
 
So how does an online shoe retailer build up its business to be worth over $900M in a period of 10 years? Zappos.com did just that, having agreed to be acquired by Amazon last month (http://www.nytimes.com/2009/07/23/technology/companies/23amazon.html?_r=2&hpw).
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Using the megaphone of social networking

August 4, 2009 11:56 AM | 0 Comments
Word of mouth has more outlets than ever before. People communicate with each other using tools like blogs, microblogs, social networking sites, text messaging and others. All this on top of traditional medium for communications such as telephone calls, letters and good ol' fashion talking face-to-face. That's a whole lot of words going from one mouth to many, many ears (or eyes).
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