September 2009 Archives

In the Sept. 14th issue of InformationWeek it is reported that CUNA Mutual Group identified a key barrier to sales conversions in their call center: requiring forms be signed and mailed into their processing center in order to complete the transaction. The leakage rate is reported to be 80%...80%!!!

The company implemented a call recording solution to capture "voice signatures," eliminating the need for paper forms to be sent in. The results include a faster sales process, an immediate increase in monthly sales of 74% and approx. $1.8M in additional revenues. Continue Reading...

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