First Coffee for August 15, 2005

David Sims : First Coffee
David Sims
| CRM, ERP, Contact Center, Turkish Coffee and Astroichthiology:

First Coffee for August 15, 2005

By David Sims
[email protected]

The news as of the first coffee this morning, and the music is five Al Stewart CDs on the changer. Here’s betting you don’t have five – here’s betting you can’t name five Al Stewart CDs, and we’ll spot you The Year Of The Cat and Time Passages:

Pro-SAAP Solutions is announcing the launch of what they’re calling “a powerful new web based business management” product, Version 5.0,) for the newspaper and magazine publishing industry that will, the company claims, “support a dramatic technological advance for companies that adopt the strategy.”

It’s being pitched to “newspapers and publishing businesses” who have dreamed of “jumping directly from a 1980s era legacy application to 21st Century Web based information processing.” Sounds good, doesn’t it?

It was developed by a guy who never has to spell his name over the phone, Sibusiso Tshabalala, President & CEO Pro-SAAP, LLC, nicknamed who’s described in company materials as “an entrepreneur who managed the advertising and online systems infrastructure for… publishing firms, including the San Francisco Chronicle and Ziff-Davis.”

It’s designed, company officials say, to use the investment companies have made in existing mainframe systems. “In contrast,” they claim, publishing industry products “from application software vendors like PeopleSoft, SAP, etc. require ripping out the existing infrastructure and can cost several million dollars in software license fees and implementation services.”

The Pro-SAAP product, company officials claim, “can be implemented at a fraction of the cost.”

Tshabalala said Pro-SAAP’s product helps publishing companies migrate “from legacy technologies into a web-based environment at a fraction of the cost of implementing a new ERP class application.”

It works with the Admarc software used by a little over half of the newspaper and magazine publishing firms in North America. It “can be implemented in a matter of months, and “typical implementations are expected to cost between $250,000-500,000,” company officials say.

This was announced over the weekend, but First CoffeeSM was hip-deep in Harry Potter and the Half-Blood Prince, hopefully you were too. Best one in the series except for the first one. First CoffeeSM is having a hard time seeing how she’ll tie it all up in one more book – she’s promised seven for the series.

Anyway, Saturday DataDelta, Inc. announced that in partnership with market research firm The CDI Institute the launch of the “Single Customer View Accuracy Survey” survey, billed as “the first Customer Data Integration industry survey to measure Single Customer View accuracy resulting from CDI projects.”

“The ability to cut through complexity and provide an accurate view of the customer is one of the most important aspects of information management today,” Janet Perna, general manager of IBM’s Information Management division has said.

Ed Allburn, president and CEO of DataDelta, which he claims is “the CDI industry’s first vendor-neutral tool to analyze and fine-tune CDI system accuracy” says that traditionally CDI has focused mainly on the mechanics of data integration with less attention paid the accuracy of the actual results. Yet he feels that customers “with increasingly powerful Business Intelligence technologies are demanding increasingly accurate CDI results” – reasonably enough, First CoffeeSM supposes.

Philip Howard, Research Director at Bloor Research and author of “Data Quality: An Evaluation and Comparison” says with existing technologies, most companies using CDI “have to compromise between the accuracy of matching that they use – either they have to accept a number of false matches or they have to put up with too many duplicates.”

DataDelta – why does First CoffeeSM keep wanting to write that as Delta Dawn? – claims the survey is “the first of its kind.” Initial survey results will be presented at the 17th Information Quality Conference hosted by Larry English and The International Association for Information and Data Quality September 19-23 in Houston.

David Raab of Raab Associates, a marketing technology consultant and author of comparison guides for CRM and customer matching software, says that the CDI accuracy problem may be much more wide spread than previously realized. “The complex nature of optimizing record matching business rules means that most companies likely have serious problems with at least some of their data,” Raab thinks.

Software vendor Autonomy Corporation plc is launching an upgrade to its existing mobile search technology, IDOL Mobile.

Autonomy provides the core technology that allows mobile telecommunication carriers to deliver targeted multimedia content – videos, ring tones, what have you, to e-commerce product suggestions to consumers on the move – which means you, Faithful Consumer.

IDOL Mobile is one of those double-edged blessings of the modern world, one of those products which lets other people – in this case, telecommunications providers – “continuously” (yes, that’s what they threaten) “reach out” to subscribers with a steady stream of multimedia content – video, files, ring tones, games, news, e-commerce suggestions, web pages specifically repurposed for mobile screens, messages from Big Brother sitting in his wheelchair with his dog by his side, ads… sorry, got carried away there, of course they wouldn’t push ads, just e-commerce suggestions.

IDOL Mobile can also be used as a work tool, “a fast gateway to internal and external information from mobile handsets,” the company claims. “The technology keeps employees abreast of the latest news and developments,” along, of course, with the latest video, files, ring tones, games, news, e-commerce suggestions, web pages specifically repurposed for mobile screens, messages from Big Brother sitting in his wheelchair with his dog by his side, ads…

This latest upgrade to IDOL Mobile extends the functionality already available to subscribers, enhancing the retrieval and information delivery functions so that mobile users can now access over 300 file formats from their wireless device.

“Mobile search is a hard problem to solve,” said Sue Feldman, IDC’s VP for Content Technologies. “With small screens and limited interactivity, mobile users don’t want extraneous information delivered to them.”

A friend wrote to First CoffeeSM today suggesting that Harry Potter himself could be the seventh Horcrux. Don’t worry, if you haven’t finished The Half-Blood Prince this isn’t giving anything away, it’s all pure speculation, but as he says:

I say that Harry himself is the seventh Horcrux thus explaining why Snape hates him and why Harry is partial to snakes and can hiss the hiss even if he can’t slither the slither.

That’s right, First CoffeeSM had forgotten that Harry was a Parselmouth.

He-who-has-earned-JK-more-galleons-than-the-Spanish-Armada killed old Lilly (if she had gone to Yale instead of Hogwarts would she now be known as Eli Lilly?) thus committing a murder in order to make Harry into the Hor-Dog that he has now become (thanks to Ginny). Remember, the Sorting Hat originally wanted to make Harry a Slytherin,

Forgotten that too. Man, that J.K. Rowling is one good writer.

his scar hurts whenever He-who-must....eh, HIM, comes a knocking, and Harry can sometimes see what whosis is up to. I say one seventh of He-Who is hiding behind those black foster grants. JK makes a big point of having Dumbledore explain how a Horcrux can be a living thing (the snake) but that it is risky for someone to make a Horcrux out of something that can move and think. It’s Harry - that’s why he survived the attack from He-Who. He was never meant to die. It also explains why He-who needed his blood and why no one is allowed to kill him.

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