Coxsackie, New York-based - and how often does one do business with a firm based in Coxsackie, New York? - KinetiCast, which sells SaaS multimedia presentation software for sales and marketing, has announced that Affiniscape Merchant Solutions, a credit card processing company, has chosen KinetiCast's multimedia presentation software to "enhance its marketing efforts to lawyers and law firms around the country," according to the KinetiCastians.
The Law Firm Merchant Account was developed and customized for attorneys to accept credit card payments from clients. Due to special credit card processing requirements in a law firm, AMS chose to use KinetiCast's online presentations to help market and educate their potential clients "with a more visual approach," according to AMS officials.
"KinetiCast has allowed us to get in front of our time-sensitive attorneys," said Janelle Benefield, Business Development at AMS.
AMS found that the KinetiCast online presentation software allowed the sales representatives to engage their clients on an individual basis and gauge their response through tracking and analytics. The tracking features allows the user to see which clients have viewed the presentation and which parts they viewed the most, so they know what is most interesting to the recipient. The presentation can then be added to the Website.
AMS officials say they plan in 2009 to use the KinetiCast technology to go after additional vertical markets.
Plans start at $10 a month. Founded in 2007, KinetiCast is based in New York's Tech Valley.
Jackpot UK announced today that it is handing over the management of its customer list to Lloyd James Group.
The consumer list, which is being made available for the first time, is composed of people who have won prizes or made payments for other items they have bought through Jackpot, a UK promotional and gaming firm.
Jackpot's portfolio covers games and promotional events across the entertainment industry. Respondents, who are 55 per cent female, generally play the games by calling or texting a premium rate number or writing to a dedicated PO Box where they are asked to leave their address. Jackpot officials say they generate 10,000 to 15,000 new records each month.
Lynn Stevens, Managing Director at Lloyd James Group, said with a 0-12 month list size of more than 218,000 individuals, the Jackpot UK list is "a real prize for any marketers wishing to target consumers with niche interests and gaming hobbies."
She credits the multi-channeled way that Jackpot targets its consumers, which includes direct response TV and scratch card inserts in newsstand titles and third party mailings, for resulting in "a very affluent list. This is an excellent opportunity for gaming firms as well as charity, personal banking, financial services, travel & leisure, automotive, mail order and publishing companies."
Lloyd James Group has had pretty good year, adding the Jackpot appointment to an ever-expanding list and media management portfolio, which includes Homebase Spend & Save, Debenhams, Bauer Media and HBoS.
Infusionsoft, a vendor of marketing automation software for small businesses, has announced that it will guarantee to double the sales of any small business that signs up for its Web-based marketing automation software.
Infusionsoft officials say they want to make their product "more accessible to a wider small business audience" in 2009, and that this promo is "a risk-free way" to kick that off.
As of now Infusionsoft customers who sign up for Infusionsoft Pro or Deluxe editions receive the Infusionsoft "Double Your Sales" Guarantee. This official DYS Guarantee evolved from a test trial successfully completed last summer by customer All About Spelling, Inc. "as a result of Infusionsoft's Edge of Success contest," according to the Infusionsofties.
The experience with All About Spelling and numerous other Infusionsoft customers in doubling sales also led to the creation of the Infusionsoft Double Your Sales Club, with membership extended to those businesses that doubled their sales using Infusionsoft. Members will be recognized with perks such as advanced training, free materials and discounts.
"Infusionsoft has been gearing up to offer a guarantee to increase sales, and now we are thrilled to confidently promise doubled sales," said Clate Mask, CEO of Infusionsoft. "2009 will be the year of the entrepreneur."
Infusionsoft officials say the firm has tripled its customer base over the last two years, as well as releasing an upgrade to its core product and adding $7.9 million in Series B financing in 2008, on top of an 80 percent increase in revenue.
The privately held, Inc. 500 company, based in Gilbert, Arizona is funded by Mohr Davidow Ventures and vSpring Capital.
OpenAir, a NetSuite company and vendor of on-demand professional services automation software, has announced a host of changes to its PSA software.
The company has also announced a number of new joint customer wins -- including Bluewolf Group, Resort Technology Partners, NPower NY and M62 - for their work as Salesforce.com integrator. OpenAir, company officials say, brings together the capabilities of customer relationship management and PSA.
With the demand for OpenAir Professional Service Automation Software from Salesforce.com users, company officials felt it was time to "develop its integration platform." Most recently, OpenAir added the ability to specify a task designation when pushing Salesforce.com cases into OpenAir. This new functionality is intended for organizations using Salesforce.com cases for ticket tracking.
OpenAir customers can push their Salesforce.com prospect records to OpenAir via a single sign-on interface and create a project to correspond with each closed opportunity. Company officials say this lets them eliminate the need to re-enter data into OpenAir.
As a software reseller and systems integration firm, Bluewolf Group both uses and sells OpenAir's advanced software products. "The integration between OpenAir and Salesforce.com provides us with the marriage of two of our critical business systems," said Eric Berridge, co-founder of Bluewolf.
As part of what company officials describe as "an ongoing initiative to achieve a breathtaking customer experience," Sage has appointed nine Business Partners with Customer Development Center status.
Recognition is intended to "highlight the continual efforts DMC Software channel into customer service and their level of expertise in the Sage 200 product area," according to the Sagians.
As featured on BBC Radio Cambridgeshire, Mike Ramsay, Managing Director of DMC Software, said that while customer service is integral to any businesses success, "the title Sage Customer Development Center supports this and identifies DMC Software as being better placed to handle Sage 200 support, development and migration from Sage 50 Accounts products."
At the end of January Sage are due to release the latest version of Sage 200, Sage 200 2009. The new edition of Sage 200 has what Sage officials say is improved usability and functionality, and is "the result of customer and business partner feedback, incorporating the input of focus group wish lists."
New features include secure online payment handling facilities, user workspace to provide information at a glance, compliance with VAT regulations surrounding deposit handling, help files in a new Web-based interface and an improved Project Accounting module, as well as tighter synchronization between Sage 200 CRM and other modules.
In addition to the Sage 200 Suite, DMC Software offers independent Customer Relationship Management (CRM) and Accounts products as well as professional services.
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