Business analytics vendor SAS and Netezza Corporation, a vendor of data warehouse and analytic appliances, have expanded their partnership to bring in-database analytic processing to mutual customers, SAS officials say.
The SAS Scoring Accelerator for Netezza is evidently designed to help businesses obtain analytical results: "Customers using SAS Enterprise Miner and the Netezza TwinFin data warehouse appliance will translate and execute scoring models directly within Netezza's parallel environment."
The idea here is that reducing data movement across networks lets organizations process more analytic models "without jeopardizing reliability," SAS officials say, adding that the results are "higher returns from data assets and reliable results supporting operations such as fraud detection, credit scoring and risk management."
Keith Collins, SAS Senior Vice President and Chief Technology Officer, said the SAS Scoring Accelerator for Netezza, which he called "our first in-database activity with Netezza," is a demonstration of SAS' "commitment to integrating SAS Analytics across leading database vendors."
Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, Canada, the United Kingdom, Germany, Poland, France, Japan, Korea, Australia and Singapore.
More fallout from Salesforce.com's Dreamforce conference: PivotLink, a vendor of business intelligence delivered via Software as a Service, has announced more customers rolling out PivotLink for Salesforce.com via the AppExchange.
It's intended to let allows sales and marketing users analyze the data in Salesforce.com to get returns on investment from their sales force automation. PivotLink provides a view of sales performance data and customer metrics that are "commonly scattered across Excel spreadsheets, on-premise systems and SaaS applications such as sales, marketing automation, finance, order management and manufacturing," company officials say.
The tool is billed by company officials as a way to "slice and dice trend information from Salesforce.com, analyze pipeline opportunities and snapshot pipeline value, create trend charts and dashboards for all sales metrics, boost the accuracy of sales forecasts, assess variance between bookings and quota and pinpoint profitable customer segments and products."
Implix, an e-mail marketing vendor to the SOHO/SMB market, has announced the launch of GetResponse Developer Zone, a portal dedicated to helping "small to large enterprises integrate the GetResponse e-mail marketing API platform with in-house applications, databases, e-commerce shopping carts, CRM, and CMS systems."
Implix officials believe that one of the biggest challenges facing high-growth SMB organizations today is how to integrate existing software with e-mail marketing to increase automation and improve efficiency -- "without costly integration projects."
The GetResponse product, company officials say, provides resources to "integrate and automate targeted e-mail marketing across customer environments." Developers can use its API documentation, tutorials, templates, sample implementations and FAQs to use GetResponse features "wherever they're needed, integrate existing software, or create entirely new applications that take advantage of e-mail marketing."
It also can help with implementing behavioral targeting, creating mailing lists based on user behaviors such as clicks, opens, navigation and timing, and by exporting purchase history data to GetResponse for campaign targeting.
Grabowski says in spite of the current economic downturn, "SMB spending on software and self-service applications like GetResponse is expected to reach $35 billion by 2013."
Toronto-based NexJ Systems, a CRM vendor for the financial services and insurance industries, has announced that ATB Investor Services picked NexJ Contact for Finance as the customer relationship management tool for its investment and wealth management business practices.
NexJ officials say ATB Investor Services liked their product's "view of all customer profile and financial data." NexJ Contact for Finance integrates best-of-breed CRM functionality such as customer profiling, householding, relationship and referral management, schedule and task management, and reporting and analytics, company officials claim, "with existing back office portfolio management, trade order management, and marketing systems."
NexJ Systems was founded in 2003 by former executives of Janna Systems.
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DynamicsExchange.com has announced what company officials are calling "a new focus, new design, and new resources to support the broad solution customization capability of Microsoft Dynamics CRM and the xRM platform evolution."
One function of DE is to facilitate engaging providers with experience, products, and service offerings available to Dynamics xRM custom tool implementation, coupled with knowledge contributions of topic-dedicated social media, "reducing the costs of business tool adoption across the business eco-system."
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Never let it be said First Coffee doesn't know how to get local: ESalesTrack CRM is offering "more features and services for local users" in the Kansas City area.
Noting that yes, "we have solutions for companies across the world," Grady Hawley, public relations officer for the company, said "we have something special for our Kansas City users. It is hard to find any other CRM software like eSalesTrack due to its combination of powerful and scalable customization with low pricing."
ESalesTrack is a customizable CRM product from Soleran, a Web technology company based in Overland Park, Kan. It has mobile and MSOffice plugins, as well as the standard features, such as marketing, leads, sales, customer support, workforce management and digitalization.






