IDG Enterprise, a media company comprising CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World, announced LeadAccel, enhanced online reporting and lead nurturing services.

"Marketing and sales work closely together to determine the best processes and methods for lead follow-up to drive additional sales," said Gregg Pinsky, SVP/GM of Online Operations at IDG Enterprise. "Technology is making this process easier. LeadAccel will provide the knowledge needed to determine the next stages in communication or sales engagement to accelerate the purchase process."

Available January 2011, company officials said, LeadAccel “will provide insight in topic specific engagement of customers and prospects, and nurture them through the purchase process based on interests.”

LeadAccel includes “three lead-focused services to assist marketers in understanding how their leads are engaging with their campaigns and educational assets,” company officials said.

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Fair Trade USA, a third-party certifier of Fair Trade products in the United States, was presented with an Innovator Award in the Applying CRM To Manage Your Mission category for their use of both Salesforce and Convio Common Ground.

"As an organization, we are pleased to have won this award because it acknowledges the commitment we made to roll out Salesforce and Common Ground to every corner of our organization," explained James Bullard, director of IT and Administration at Fair Trade USA.

The citation noted their accomplishment in creating something that “enables them to track information about relationships, business partners, corporations, grants and giving.”

All award winners were recognized at a ceremony at Convio's Client Summit, the company's annual user conference where more than 800 nonprofit clients, partners and industry thought leaders gather as a community to share common experiences and effective strategies for nonprofits.

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In order to improve security and data access along with new reporting and integration goals, Oracle officials said, eSilicon Corporation, an independent semiconductor Value Chain Producer (VCP), recently implemented Oracle CRM On Demand.

"Our deployment of Oracle CRM On Demand already delivers improved security and opportunity management, which we initially identified as the key goals to achieve," said Gino Skulick, eSilicon's VP Worldwide Sales, adding that the company looks forward to tightening the integration with other applications.

“The core of eSilicon's Oracle CRM On Demand deployment is focused on a smarter use of security and opportunity management to increase efficiencies within teams and knowledge across the organization,” Oracle officials said, adding that eSilicon transferred all data from their former CRM application to Oracle CRM On Demand for the first phase, including “a tightening of security and a seamless transition of similar forms.”

Recently, TMC had the news that eSilicon announced the availability of production-proven eFlex content-addressable memory (CAM) cores and eFlexCAM compilers, developed to support applications such as network switches, routers, gateways, firewalls and web servers.

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High demand from organizations of all sizes for Oracle's enterprise-class Customer Relationship Management (CRM) Applications has led to an increase in partner-created Oracle Accelerate tools for Oracle CRM On Demand, Oracle officials reported.

Since the first Oracle Accelerate tool for Oracle CRM On Demand debuted in September 2009, 23 Oracle PartnerNetwork Partners have created 31 Oracle CRM On Demand products for midsize customers across industry verticals, company officials said.

Oracle CRM On Demand is a subscription-based CRM for sales, service, marketing and contact-center operations that enables companies to streamline mission-critical business processes. Oracle Accelerate is Oracle's approach to provide rapid implementation business software solutions to midsize organizations.

In September, TMC had the news that Oracle is continuing to expand its offerings for midsize customers, since its partners have introduced more than 45 Oracle Accelerate products for midsize organizations in the last six months.

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