January 2010 Archives

Telus, one of Canada's largest telecom providers, has advertised that "The Future is Friendly" for many years now, but many consumers have frequently suggested that the future might be friendly, but the present - not so much.

Telus announced today that they will be using SmartTrust's advanced Subscriber Identity Module (SIM) as well as their device management platform in an effort to provide better service to their customers now, and in the future.

The SmartTrust platform will enable smart phones and practically all other devices on the network to be "recognized, correctly configured and optimized to the full extent of each device's specific potential and capability" through the use of SmartAct's Over-The-Air SIM management system, according to the SmartTrust press release.

With the recent completion and implementation of the joint Bell-Telus HSPA+ network, enabling the addition of the iPhone 3G and 3Gs to the Telus handset stable, the folks at Telus have been winning major brownie points with the consumers.  And with the inclusion of SmartTrust's device management platform, the positive customer service trend continues.

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Public Mobile has applied to the Canadian Federal court asking the court to overturn the Government's decision to allow Wind Mobile to launch despite Wind's clear violation of CRTC foreign ownership rules. I am figuring that this is a publicity stunt to:

- gain some exposure for Public Mobile
- let the public know once again that Wind Mobile is NOT a Canadian owned company and that they should buy from Public Mobile once they launch.
- let the public know that Public Mobile is clearly Canadian. Perhaps they could use this in their marketing campaign
- keep their name in the papers

I don't think this appeal will go anywhere - it could very well back fire if the general public perceives Public Mobile as being too opportunistic.

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