This guest blog post was written by a colleague of mine, Debbie Greenstreet, marketing manager for TI's wireless infrastructure business.  I thought this was a timely post on a topic I've heard a lot about lately -- the greening of telecom.

Are we on the cusp of a green revolution? Going green is not a new concept, although it is not a practice that has been fully embraced either. There is palpable fervor in the venture capital sector with all of the stimulus funding dedicated to creating green technology. In fact, the green movement is mature enough now that we're beginning to debate where we invest our resources. Is it in future technologies or is what we can do in the here and now? Several years back, we were focusing on the next 20 years as opposed to what we can do in the present. There was a really interesting debate about this in earth2tech last week. Renewable energy is certainly a hot topic, but so is green telecom: Nokia Siemens Networks just announced the launch of green wireless base stations and related services, and Verizon is opening its first commercial store to seek LEED certification.
 
There is an interesting emerging angle to the green movement known as the cradle to cradle concept. The concept is that all products exist in a never ending cycle -- "birth to rebirth" not "birth to death" -- and waste is minimized or eliminated at every step. I recently learned how Texas Instruments is participating in this cycle. On the "birth", or front end, of the product creation process, TI is doing things like recycling hundreds of thousands of gallons of water used each day as part of the silicon wafer manufacturing process, treating and recycling toxic solvents, and offering lead free parts. And, probably even more interesting, on the back end or "rebirth" side, TI is providing scrap silicon wafers to alternative energy manufacturers who actually use them to make solar cells!
 
In the wireless networking space, there are some interesting green telecom initiatives and base station design strategies that can be implemented today to save costs. For example, there is a fascinating chain reaction of initial power reduction that occurs in the base station architecture. It goes like this:
  • A change in the existing electronics design can initiate a reduction in power consumption of the overall basestation, but also in turn,
  • Reduces the power dissipation and hence the temperature in the unit, which in turn,
  • Reduces the cooling power (more electricity reduction) and can also,
  • Reduce or eliminate the need for fans, which in turn,
  • Increases reliability and reduces the weight of the overall unit and can in turn,
  • Means that a portion of the unit can now be mounted on the tower (closer to the antenna) as a remote radio head, which in turn reduces some of the cost of cabling and power required!
Of course, I could go on since my last point was primarily about power reduction! How about cost? Clearly, operational costs are reduced with the reduction in electrical consumption, but additional savings can be reaped with increased reliability, too, (i.e., eliminating the fans), which results in less truck rolls to repair. Reducing the power supplies, cooling elements, and simplifying the metal also reduce the cost of the unit, hence lowering capex even further. 
 
I would love to hear from those of you who have or are currently designing green elements into your product designs or processes. And I hope to see you at the Green Basestations Summit next week in San Diego. Dr. Arnon Friedmann of TI's wireless infrastructure business will be speaking onWednesday, November 18th, from 12:25-12:50 pm on this very topic: "From Cradle to Cradle: Eco-efficient Green Base Station Design."  You can check out our latest white paper on the topic as well: www.ti.com/greenbasestation-wp.
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Communal Dream or Pipe Dream?

June 5, 2009 6:40 PM | 0 Comments
This guest blog post was written by a colleague of mine, Tom Flanagan, the director of technical strategy for TI's high-performance and multicore business.  I thought Tom's ideas were perfect for my blog's readers.

Imagine checking the charge status of your electric car while watching TV simply by making a voice inquiry towards the TV. The e-car in the garage or parking lot of your apartment building responds via the TV that it is fully charged. The TV "hearing" this exchange assumes that you want to go out asks if you want to record the show that is on. You answer "yes" and head out the door. As you leave the lights dim behind you, the heating is turned down, the TV turns off and the door locks behind you.

 

Everyone expects phones to interoperate but supporting voice connections between other types of electronics, such as a TV and home lighting control or an e-car, isn't so obvious. For some time TI has evangelized a vision for voice that says that nearly every connected device will be voice enabled. This is a far reaching vision that we truly believe in. Since the vision is so encompassing it should be obvious that no company can achieve it on its own. There are three key enablers that will help make this vision a reality. First is having a wide choice of embedded processors and SOCs (systems-on-a chip) that are appropriate for the various connected devices that will be voice enabled. Second is the existence of standards that provide a well understood target environment that encourages interoperability across a diverse field of devices. Third is support for open source development across the hardware platforms and key enabling software.

 

The wide choice of processors mentioned as the first prerequisite is the easy one. SOCs are available for most high volume applications and there are numerous choices ranging from embedded microcontrollers to multicore devices available for emerging applications. Standards and solutions exist for interoperabiltiy at the voice level in the form of codecs and voice activity detectors; but the ability to register a non-phone device, convey its capabilities to other devices in the consumer's network in a secure manner and to interact using voice commands remains as work to be done. OpenRemote.org is one organization that seems to be heading in this direction and it complies with the third requirement for open source development.

 

If you consider the scenario described above it will be obvious why open source is required.  No single company regardless of its size or scope can enable a scenario like this on its own. Cooperation and interoperation is required from the electric utility grid, the e-car manufacturer, the manufacturer of the charging station, the apartment building management, the TV manufacturer, the lighting and access control manufacturer and the HVAC controller at a minimum.  It isn't the "free" nature of open source or even the platform independence that it promises that matters here. What matters is the formation of a development community with a shared vision. Only through the combined efforts of a community of developers, each with its own area of expertise can scenarios like this be achieved. No single organization needs to solve the entire problem. The open nature of the community allows the applications to continue to grow and expand in many directions simultaneously.

 

Obviously this will be possible without using voice but what better, more natural user interface do we have? Interconnecting our voices with our environment in such an immersive way simplifies the interoperability and control challenge for the user and creates many opportunities for our community of innovative developers.

We all find ourselves searching for good news these days. Fortunately, I work in an industry where I don't have to search too long.

 

The good news for those of us in the VoIP market is that its growth is expected to continue despite the economically troubling times. I recently read that two-thirds of large enterprises and half of small businesses in North America are projected to adopt VoIP by 2010, double the adoption rate of 2006 (*according to Infonetics Research).

 

The key value proposition that has fueled VoIP growth has been its promise to lower telecommunications costs, which it has fulfilled quite nicely. Lowering costs IS the VoIP playing field, but moving forward, what will distinguish winners from losers on this field will be the next tier of value propositions. And that's where DSPs will make an OEM's handset or infrastructure system stand out from the crowd.

 

Issues like the total cost of ownership (TCO), functionality-per-dollar of procurement cost, future-proofing, multimedia capabilities and others play to the strengths of DSPs. The good news for designers is that DSPs will continue to provide high performance, superior QoS, reliability, power efficiency and field upgradeability to VoIP systems.

 

The fast real-time processing power of DSPs translates into a number of benefits. Low power consumption is one. DSPs can perform more real-time functions in fewer processor cycles than RISC processors and that means less power consumed and/or dissipated. For service providers that means lower utility costs; for consumers, it means longer battery life for their IP handsets.

 

That processing power comes is essential for complex tasks like transcoding, compression algorithms, complex codecs and compelling new multimedia applications that will create buzz in the marketplace. Who doesn't expect video and voice to go hand-in-hand in IP systems in the not too distant future?

 

The programmability of DSPs is another key capability for VoIP equipment. We're still scratching the surface on what we can do over IP networks. Programmability offers a degree of future-proofing in addition to cost savings today because it enables in-the-field bug fixes and easy upgrades.

 

In a very real sense, DSPs have made VoIP what it is today. They certainly have what it will take to move it to tomorrow's playing field.  If you'd like additional information on how to harness the power of DSPs for VoIP, check out our latest white paper at:   http://tinyurl.com/bd6nmh

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It's not just the Cardinals and Steelers preparing for Superbowl today. Millions of serious football fans are making sure their TVs and set top boxes are HD ready so they can see the game as it should be seen - in high definition. But why only focus on being seen and not heard? 
 
Whether it's in the business or consumer space, HD voice can have the same impact to communications that HD video has had to the living room. From my perspective it's not just "if," but "when?"
 
This week at the IT Expo, Rich Tehrani is moderating a panel called, "HD -What's the noise and are we ready?" As developers in IP communications space, we do know that the technology is there. The technology is mature and stable. Wideband audio codecs are available and proven. Networks have the bandwidth and capability. Real-time communications in IP is ready to be more than just the ability to connect with a smooth and clear conversation. It is time to get the full value of what the technology to provide high definition sound quality for our business conversations and personal calls. 
 
When I saw my first superbowl game on an HDTV, it was literally jaw-dropping for me and now I think... how could we ever watch the game any other way? I believe we will look back on HD voice the same way someday, so why wait?
 
ps. For those of you attending IT Expo this week, TI's Debbie Greenstreet, director of service provider marketing for our communications infrastructure and voice group, will join Rich on the panel with several other heavy hitters in voice technology to discuss the future of HD voice.
 
In the past few weeks, there has been a lot of debate in the VoIP community on what 2008 meant to the VoIP industry. Some believe the funeral for VoIP is overdue while others feel VoIP is alive and well. As someone focused on enabling technology for IP communications, I think these discussions may be taking too narrow a look at the market potential for VoIP. 
 
The VoIP industry is about much more than just "pure play" products; VoIP is an underlying technology that not only enables communications, but has the potential to take communications to a whole new level. In late 2008, I had the opportunity to brainstorm on the future of VoIP with some of the leading IT managers on the west coast, and they overwhelmingly agreed that for their enterprises, it is no longer a question of if they will deploy VoIP, but rather when those deployments occur. Although the current state of the economy may affect the pace of deployments, I think it's fair to say that the enterprise market is committed to merging their voice and data networks and is moving in the direction of full IP.
 
IP communications designers should feel confident that the products they are developing have a solid market for years to come. A select number of large enterprises have been aggressive with IP deployments, but the vast majority of large, medium and small businesses have deployments ranging anywhere from 0% to 25%, leaving a lot of opportunity ahead for IP. According to Dell'Oro Group, the number of deployed IP lines will not exceed TDM lines until 2012. So while the technology is stable, even mature, the market is definitely still young. 

The foundation of IP communications in the next few years will likely be in the enterprise space, although I don't want to ignore the potential that lies ahead for consumers.  Major service providers have made commitments that can stimulate the consumer space and make the reality of voice-enabled IP endpoints a real possibility. Even Chrysler is getting some buzz at the North American International Auto Show this week announcing their strategy for in-vehicle IP-based communications systems.  

Hey, the talking IP refrigerator may not be such a strange concept after all...
 
 
Last year at this time, I was doing my typical routine to get ready for CES. You know: glance at the advance program to see what new products are going to be at the show, like residential gateways or cordless DECT phones, and then trek across the floor to make sure I don't miss anything that's going to impact desktop IP communications.
 
Then 2008 happened and everything changed.
 
For years the enterprise market space has been the big driver in the technology industry. Business got behind the personal computer and it took off. Then PC software and new generations of PC hardware took off too. We got a lot of mileage out of the PC. But in '08 it started to dawn on me. If it hasn't already happened, the enterprise as technology driver is being replaced by the consumer. And that's why CES '09 offers so much promise. The blinders are coming off.
 
I just looked at the CES website and noticed the technology segments that are going to be featured at the show. In the past, I would have made special note of the segments that I thought would have the most impact on CPE equipment. Audio would have been of interest. Home networking as well. But this year, I'm going to recommend that CES attendees take a serious look at what 'consumer' trends catch their eye.
 
The 2D and 3D graphics coming out the gaming segment might look great in desktop IP phones. Not the games, of course, but the graphics would be cool. And let's face it; we're all consumers first before we're enterprise users. We bring our consumer expectations to the job with us. We expect desktop phones to be as smart and easy to use as our wireless smartphones. And why can't my desktop phone be as cool as my smartphone?
 
For IP communications designers, I'd recommend taking a long hard look at technologies you may not have focused on at previous CES events. That's certainly what I've done in the past - and it's not just a matter of curiosity on my part, it's a reality. As a chip maker, TI has to have a long horizon. The technology that we start developing today won't be in chips for a couple of years and then it won't be in our customers' products for another year.
 
Of course, taking a couple of years to develop a technology or a product is how the industry could react when the enterprise was the driver. That's all changed now that the consumer is in the driver's seat. Consumer product cycles are so fast they make your head swim. Think of the enterprise market as the local train that stops every couple of minutes on the way to its destination. The consumer market is like one of those non-stop express trains - a bullet train.
 
I don't know about you, but I'd suggest hopping on the express at CES.  And when you're back, I'd love to hear from you on some of the cool things you saw there this year.
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