You may have noticed that Wendy's is marketing new french fries lightly salted with sea salt. Sea Salt is shaking up the food industry. (So is Organic, by the way.)
Food for thought for you: What can you do to shake up your products or how the marketplace perceives them?
How can you spice up your marketing to get more attention from prospects?
Put another way: when was the last time you even changed the marketing you are using? Likely answer: um, we haven't. BINGO!