Progressive Mobile Tracker

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Progressive Mobile Tracker

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Progressive is pushing out an automobile tracker device called Snapshot. The device attaches to your car's diagnostic port and pushes data out via M2M. Consumers can log on to check out daily stats.

With Snapshot, Progressive’s Pay As You Drive® (PAYD) insurance program,
consumers can get a discount for insurance if they "drive less, in safer ways and during safer times of day". "Your driving snapshot includes the number of miles you drive, time of day you drive and how often you make sudden stops." Big Brother, anyone?

Progressive calls it a game changer. The industry has been using M2M devices like this to track employees' driving habits and where they are, but when you hit consumers with tracking, it seems way too nosy to me.
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