It started out coincidentally as VAR Dynamics CEO, Tony Francisco, was on my plane this morning. And he just recently moved from Silicon Valley to Tampa Bay, where I live. He is working with Gazelle Labs and spoke at BarCamp Tampa Bay, which is an un-conference I co-organize for the last 4 years. I had to go to Miami Beach to talk to him though. Go figure!
VAR Dynamics is the geeks in the cloud that run the servers that run the software that VAR's and service providers then re-label and sell to end-users. Back in the day, they would be labeled Master MSP as they enable MSP businesses. I called then an MSPE - a managed service provider enabler. Tony disliked that immediately. They are like the VAR Viagra - get them up and running on the Cloud in a day, fully turn key and automated through the magic of open API's. Tony didn't like that either, but his VP of Marketing, Darrek Porter, a man who was in politics once upon a time, did. This system allows VAR's to consume and re-purpose cloud apps in a self-service atmosphere.
I like it when the discussion is lively, more like buddies chatting over coffee than telling me your talking points. VAR Dynamics has almost 200 partners, which include telcos, VAR's and MSP's. What's the difference between VAR and MSP? Mainly mindset. Break/fix versus MRR (monthly recurring revenue).
VAR Dynamics white labels a lot of Microsoft products like Exchange, Sharepoint, CRM and soon Lync Lite. They also white label Blackberry Enterprise Server and Zimbra. Why Zimbra? "For those that don't like Microsoft." They have add-ons like archiving and "Compliancy", which means help complying with the myriad federal regs like PCI, HIPAA, GLBA, SOX, etc.
Francisco did name drop Autotask, ConnectWise, Jamcracker and Reflection as current or future partners -- again through the magic of well coded open API's.
Are you a company with a base of customers looking for MRR - "and control of their future"? Then VAR Dynamics wants to talk to you.
How do you control your own future? By selling white-label services, you are the provider - no carrier deciding that the bottom looks better when they stop paying commissions - so the monthly commission isn't going to get cut off, unless the customer leaves you.