The SIP Trunk-Unified Communications Summit is in full swing here in sunny Miami Beach at ITEXPO. We’re blogging live from the SIP Trunk-UC Summit. If you’re attending the show stop by the Summit in room A208 – you don’t want to miss Aastra, ShoreTel, Broadvox, VOIPSA, EarthLink Business, Qwest Business just to name a few of our panelists – all of whom are leading visionaries in SIP, SIP trunking and UC.
This morning our panelists for the Town Hall Meeting engaged in a very lively discussion about what Unified Communications really means. Several made the point that UC is focused on changing the way that enterprises do business, unlike SIP trunking which is replicating the features and methods that have been employed on legacy telephony systems. The panel made the observation that consumer experiences with services such as Facebook and capabilities such as FaceTime are what drive new ways of conducting business. The promise of UC is that it will change the paradigm so that employees are more productive, can work in different ways and different locations.
Video delivery to the desktop was a hot topic. Karl Stahl of Intertex Data AB made the point that the technology exists today to do peer-to-peer video over the high quality IP networks that exist and that with Enterprise Session Border Controllers (E-SBCs) deployed at the edge, carriers can capture the duration of video calls and potentially use that information to charge customer for enhanced usage on a per video call basis.
The panelists agreed that the technology exists today to expand our communications experience to include voice, video, Instant Messaging, Presence, and other services that enhance the user experience and result in higher productivity at a relatively low cost.