On Friday, Verizon took a big step towards gaining John as a customer by bringing a new value-added service to the market with the introduction of the Verizon Hub.
Surprisingly, this new option for landline service is coming for a wireless company. The Verizon Hub is being marketed to Verizon Wireless customers and is being targeted at families with active lifestyles. The multifunctional Hub utilizes existing broadband service from any carrier and integrates the services one would expect from a voice-based device with a host of new services, including unlimited SMS, real-time traffic, weather, calendars, directions, movie trailers, etc. If Verizon can successfully bridge the gap between its mobile and fixed offerings, services such as VCast will have higher utility driving greater adoption. If successful, Verizon will increase the ARPU of its traditional wireless customers, add a new revenue stream with landline service and maybe, more importantly, capture market share in regions that it currently does not offer a land line service.
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