McDonald's Using Call Centers for Takeout

Ever drive up to a fast food joint -- then drive away because eight cars were stacked up at the drivethrough?

Well, now some McDonald's stores are using call centers to take customers' orders ahead of time. Just call in your order, then head to the restaurant, pick up and pay and drive away. Saves time, plus the stores that use the call centers report an average order $.19 higher.

I heard this story last night on "Marketplace" on NPR. You can listen to the story online by going to:

Even Faster -- Fast Food?

In addition to the radio story from last night, I just found out that a sometime TMCnet columnist, Dr. Jon Anton, has been involved in a project to bring McDonald's into the call center space. See this press release from today:

Bronco Communications Launches McDonald’s Drive-Thru Call Center

Bronco operates a 50-seat VoIP call center in Santa Maria, Calif.

AB -- 1/13/05

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January 13, 2005 1:42 PM |