Does Nyah-Nyah Marketing Really Work?

I have to wonder whether this kind of marketing message really helps:

Salesforce.com Leads On-Demand Market with Nearly Eight Times as Many Subscribers as Siebel CRM OnDemand

In fact, I almost wonder whether it could backfire. I already know the Salesforce.com brand name pretty well, but this announcement has just reminded me that Siebel is in the on-demand space as well.

AB -- 2/9/05

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February 9, 2005 5:18 PM |