New 'MultiLink' Ad Appears on TMCnet

This afternoon, a press release came into our TMCnet Web site through the PR Newswire feed. I was interested to see that the release referred to a new form of advertising that recently appeared on TMCnet itself:

Epygi, Content Directions Break New Ground With Interactive Multilink Ad

This interactive "MultiLink" ad format was developed by a company called Content Directions. I had noticed these ads on our Selecting VoIP Solutions channel, but I didn't realize that TMCnet is the first place where they have appeared. Check them out -- they're interesting!

This statement from Epygi CEO Jeff Kirchner sounds like it was manufactured by Content Directions' copywriter, but it does give an idea how the ads work and how they might deliver value:

"CDI's implementation of DOI technology allows Epygi to syndicate our marketing and sales information globally in real time ads and information updates all over the Web. We can instantly update information in every channel, keeping pace with an accelerating business. Knowing that public information and channel information is updated automatically via CDI's MultiLink creation and maintenance process represents a breakthrough in sales support and channel development for Epygi. The same MultiLink can also be disseminated as a contextual link within product reviews, white papers, news articles, electronic feeds, blog entries, and downloadable marketing brochures. It is a permanent link that always brings customers back to our most current product information."

AB -- 3/21/05