Siebel's Publicity Blitz

I was struck by the multiple announcements from Siebel Systems this morning touting various marketing coups:

Area Chooses Siebel CRM OnDemand to Manage Relationships with Corporate Travel Customers; Leading Finnish Travel Agent Deploys Siebel CRM OnDemand Hosted by IBM to Increase Sales Effectiveness and Enhance Customer Service

Boehringer Ingelheim Standardizes on Siebel Pharma in 24 Countries Worldwide; Leading Pharmaceutical Company Deploys Siebel Pharma to 6,000 Staff to Increase Customer Loyalty and Profitability

AstraZeneca Norway Standardizes on Siebel Pharma to Maximize Sales and Marketing Effectiveness; Leading Pharmaceutical Company Further Aligns Marketing and Sales Business Processes to Strengthen Relationships with Health Care Customers

Rabobank Standardizes on Siebel Business Applications Across 30,000 Employees and 9 Million Customers

Swiss Post Transforms Sales Effectiveness and Efficiency Using Siebel Sales

Siebel 7.8 Allows Companies to Offer the Right Product, at the Right Price, at the Right Time; New CRM Solution Enables Effective Product, Pricing, and Promotions Management across Multiple Channels

Siebel Systems Surpasses 3 Million Live Users Worldwide -- More than All Other CRM Providers Combined; Best-in-Class Customer-Facing Solutions Meet Unique Requirements for Organizations of All Types and Sizes

It doesn't surprise me that Siebel is working hard to get some good press after the sour notes sounded in past weeks over their poor financial performance and sacking of their CEO after only a year on the job.

For some of our recent coverage on Siebel, see these articles:

Siebel, Salesforce.com Spotlight Diverging Forces in CRM Space -- By Robert Liu

SAP Doesn’t Want Siebel -- Who Does? -- By David Sims

Also, Rich Tehrani, Robert Liu and I included some discussion of Siebel in our weekly podcast this past Friday. Follow this link to listen to it in MP3 or to add our podcast to your player:

http://www.tmcnet.com/podcast/

That said, I do think that Siebel has a strong offering in the on-demand CRM space, which should not be downplayed amidst their recent bad news. See my review in this blog entry:

Siebel Serious About CRM On-Demand

AB -- 4/18/05