Mobile Guide Follows You Around at Nobel Peace Centre

I was interested to see this news item today from Norwegian telecommunications company Telenor:

Telenor to Launch Unique Mobile Guide at Nobel Peace Centre

Telenor is one of the founding partners of the Nobel Peace Centre, scheduled to open June 11, 2005, in Oslo. Telenor is providing a service it calls "mGuide," which channels information to visitors at the Peace Centre via their mobile phones, automatically downloading the appropriate information to your cell phone when you are near an object in the center.

Here's how today's news release explains mGuide:

"mGuide is based on a new type of SIM card that has an in-built access to a local wireless network (WLAN). This enables supply of new location-based services with accuracy down to one metre. The Nobel Peace Centre is thus able to provide users with detailed information about every object they approach, as they move through the centre. mGuide will initially be used by the guides at the Nobel Peace Centre, but in time visitors will have direct access to the solution."

AB -- 6/7/05