Making Money Podcasting

As a sometime podjockey (see TMCnet's podcast page for some of our attempts), I was interested to see this announcement on the TMCnet news feeds, coming from Audible:

Audible Unveils Audible Wordcast at Podcasting & Portable Media Expo; For the First Time, Content Creators Large and Small Will Be Able to Build Audit-Ready Advertising-Based and Subscription-Based Podcasting Businesses

For several years, Audible has been in the business of selling downloads of audio books and other content in digital format. I used their monthly Audible Listener subscription service to keep my digital audio player stocked with audio books, which I listen to while driving and walking for exercise.

Audible's new web-based service allows podcasters to "build multiple revenue streams around capabilities such as advertising management, dynamic ad-insertion, underwriting and secured transactions."

AB -- 11/11/05

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November 11, 2005 9:18 AM |