I'm an enthusiastic consumer of market research. My eyes light up when I see a press release from IDC, In-Stat, Infonetics, Dell 'Oro, ABI and other providers of technology-market insight.
These organizations typically produce proprietary and syndicated reports that sell for thousands of dollars. But the research firms also provide glimpses into the results by issuing press releases, which prove useful for our news reporters and give interesting insights into technology trends.
Big companies also love these reports, especially when a report proves how successful the company is in gaining market share. In fact, in some reports there's something for everybody! It's a tribute to the flexibility of research that these two press releases can both come across the TMCnet news feeds within hours of each other, both referencing the same study by IDC about external disk storage systems market share:
EMC #1 in External Disk Storage Revenue for 7th Consecutive Quarter; Analyst Firm Reports EMC #1 in NAS for 6th Straight Quarter
HP Owns No. 1 Rank in Worldwide Total Disk Storage Systems Revenue for 14th Consecutive Quarter
IDC's big news in their release, "External Disk Storage Systems Achieves Record Growth in the Third Quarter of 2005, IDC Finds," is that factory revenue grew a record 12.5% year-over-year in Q3 2005 to $3.9 billion. But when it comes to the market positions of individual companies, evidently you can slice and dice the figures in a number of different ways to make the news sound good for everybody.
AB -- 12/2/05
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