BT Employs Vehicle-Wrap Marketing for Openreach

The other day I wrote about AT&T's use of vehicle wraps in its rebranding effort following the SBC-AT&T merger.

I just thought it was interesting that BT is doing something similar in the UK in connection with its launch of its Openreach division -- see "Fresh waves for BT."

In many ways, the telecom business is all about truck rolls, so the vehicle surface is an obvious low-cost, high-value advertising medium. BT's Openreach project is making use of striking, large-scale, full-body imagery to get attention. And with 22,000 vans on the road, the branding impact should be impressive. I couldn't find too many images illustrating the new branding, but here's one that gives you an idea:

AB -- 1/11/06

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January 11, 2006 1:11 PM |