What Google Will Do for TV Advertising

I just read Robert X. Cringely's Jan. 5, 2006, column, "A Commercial Runs Through It: Google's Grand Plan to Take Over TV Through Advertising." He argues that Google is in a great position to be the company that makes it possible to deliver targeted TV advertising in the near future.

This column is part of a fascinating string of Google-related articles by Cringely analyzing Google's strategy. Previous must-read articles:

"The Sweet Spot: By Choosing Where NOT to Compete, Google Can Win the Broadband Game" -- Dec. 1, 2005

"The Google Box: Taking over the digital world four ounces at a time." -- Nov. 24, 2005

"Google-Mart: Sam Walton Taught Google More About How to Dominate the Internet Than Microsoft Ever Did" -- Nov. 17, 2005

AB -- 1/27/06

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January 27, 2006 5:53 PM |