TMC's CTO and VoIP blogger Tom Keating sent an email around the office today calling attention to the Google click-fraud story. Tom asks the question, "Wonder when we'll see a credit to our account?" When indeed?
I've been a Google AdWords pay-per-click (PPC) advertiser for a few years now, although in an admittedly small way. I probably spend about $100-$150 on PPC advertising for my EmailResults.com web site. I would love to have a nice chunk of that money returned to me, but I doubt whether I'll ever see it. How in the world am I supposed to sift through the tens of thousands of clicks I've paid for to figure out which ones are from somebody in China being paid to click on ads all day at a penny per shot?
In their defense, my understanding is that Google goes to great lengths to filter out click fraud -- see this blog entry from Google lawyer Nicole Wong. And I've always found that users coming from AdWords clicks (as well as Yahoo! Search Marketing, formerly Overture, formerly GoTo.com) convert better than users from other PPC programs, indicating a lower level of fraud.
AB -- 3/9/06
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