Coffee Would Have Been Good

David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Coffee Would Have Been Good

I always enjoy seeing the sales team but conducting an effective two-day sales meeting every quarter is very difficult and exhausting. It is very important not waste anyone's time with a boring and predictable meeting. It is also very important to use the time to educate and drive home the goals for the quarter and, of course, the year. I often have solicitations from pay to speak people and OEMs wanting to address the group. I normally say no. Seldom does either offer truly unique content that merits giving up 60-90 minutes of our time together. Our meeting includes a detail review of the pipeline for large accounts, updates from marketing, customer care and provisioning, and product management. It concludes with some type of contest where each member of the team (sales, support, and operations) can win money/cash by demonstrating growth in their knowledge of Broadvox, our products, the IP community or even of themselves. Coming up with a unique contest each quarter is also very difficult. During the course of this quarter's contest, I did discover that most of the team does not read my blog. This proved to be a costly omission for those wanting to win but it also gave me pause.

Three times a week I attempt to write something interesting for members of our ecosystem. I have written about major SIP/IP initiatives, life objectives, products, ROI, TCO, marketing and, of course, food. It is clear when I ask people that read the blog it is informative. However, I wonder if there is something I should add or revise.

Perhaps, knowing that the FCC was named the most improved federal agency has provokes no immediate interest. However, if I add that it is somewhat self-serving to state that your employees believe you are most improved while earning nearly twice the average salary of the privately employed American ($71,206 vs. $40331). And they have the added benefits of seniority, pensions, education programs and excellent health care. Moreover, seldom does the federal government initiate a lay off or let people go for performance reasons.

That is not the case for the rest of us, and sales is particularly difficult. A sales person knows how they are measured and understands the need to succeed. In fact, this blog is more for sales than any other group. Knowing the industry, having the tools to compete and improving your knowledge every day, makes you better.

Today's fact is this...there are a lot of Cleveland Broadvox employees that are still steamed that Lebron James will be playing for the Miami Heat. However, they should take solace in knowing that the transition from PRIs to SIP T1s is accelerating.

See you on Friday after a bit of well-deserved rest.



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