David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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October 2014

You are browsing the archive for October 2014.

How to Drive Hosted Unified Communications Adoption

October 31, 2014

Often, companies decide the best way to drive a new technology adoption is to have an employee or group become evangelists for the new product. While designating people as evangelists is a good idea, it is not the best way to get employees to use new things. A far better way to ensure adoption is to provide information about the potential technology acquisition to employees as early in the process as possible. By involving employees in the selection and decision process, they have an increased level of ownership in making use of the technology successful.

Fixed Mobile Convergence is Coming of Age

October 21, 2014

Fixed Mobile Convergence (FMC) is an odd name for a very beneficial capability. FMC is the ability to transfer calls seamlessly between a fixed or wireline phone and a wireless device. FMC has been around for nearly a decade and remains fairly unknown to the average person. However, this past weekend, FMC got a big boost.

Presence and Instant Messaging are the Best of Hosted Unified Communications

October 14, 2014

For me, the last few weeks have been marked by a flurry of shows and speaking engagements. ANPI has spoken on the subject of Hosted Unified Communications to audiences at COMPTEL PLUS, BroadbandVision, MATSS, Great Lakes Technology Showcase and BroadSoft Connections. Most of the attendees have heard of UC, but still find it difficult to boil down the primary reason for implementing the solution. I find it very important to speak to these attendees without assuming they understand UC, and, thus, my objective is to deliver definitions and value propositions that resonate with them, their business and the businesses of their customers.

The Top Reasons for Search Engine Marketing

October 9, 2014

The goal of Search Engine Marketing (SEM) for most businesses is to generate website traffic. That is, however, an incorrect objective. The goal should be to generate specific kinds of traffic. If you are building awareness, then the net cast for attracting viewers can be very broad, and the sources of traffic can cover any number of search engines, social media sites and various PPC alternatives.

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