David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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December 2015

You are browsing the archive for December 2015.

Delve into Office 365 and Expand the Value of Information

December 16, 2015

Productivity tools, employee engagement, collaboration and mobility are business concerns and requirements that are undergoing a major evolution. New technology is a factor but the greatest redefinition and changes are as a result of the changing nature of the employee. In 2015, Millennials passed Generation Xers as the largest represented generation of workers. Represented by 53.5 million workers (Pew Research Center), more than one in three American workers are a Millennial (18 to 34 years old).

How do Partners Cross the Chasm to Robust MRR?

December 9, 2015

Crossing the Chasm is a book released in 1991 and now common marketing phrase that refers to the gap of time or vision that exists between a newly released high technology product’s positive reception by a limited number of people (early adopters) and acceptance by a broader range of people (early majority). In Crossing the Chasm, Geoffrey Moore finds that success comes from understanding how to position a product for those that want their expectations to be fulfilled is very different from those that gravitate towards the promise of new high tech products. In applying the term to revenue generated by sales of cloud applications, the visionaries are those who believe in the promise of the cloud and the pragmatists are those hesitant to fully embrace a new cloud computing business strategy.

Partners are expressing both real and imagined concerns about how to build successful cloud businesses and it would be wrong to state that only the visionaries are correct and will succeed.

Cloud Computing Benefits Channel Partners as Well

December 2, 2015

As Partners determine the best strategies to enact as a response to the growing trend towards cloud computing, they are usually reminded of the benefits their customers will receive. The types of benefits cloud computing can provide are both objective:

  •  Increase the productivity of your organization with fewer people and resources
  •  Reduce Capital Expenditures (CapEx) by eliminating or reducing servers, software and software licenses
  •  Future proof your business by leveraging product and technology advances offered at no or little cost by cloud solution providers
  •  Improve employee systems access and operational mobility

Other cloud computing benefits are more subjective but none the less appealing. These include:

  •  Leveraging cloud solutions and services increases strategy options for the business and business decision makers. Innovations can be applied more quickly and often to product, processes and personnel.
  •  With productivity improvements, results can be delivered faster, more cost effective and with increased expectations
  •  The business is more competitive and responsive to market changes
  •  The business is ready for any potential interruption due to storms, fire, epidemics, etc.

While Partners may believe the pendulum of benefits has swung solely in the direction of customers, it is not true.

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