As an Agent, you have a number of decisions to make. You need to decide what you wish to sell (services, products or systems), to whom you wish to sell (small, medium or large businesses, or target verticals), what you need to be successful (product, organizational structure and pricing) and with whom you should partner (an OEM, service provider or Master Agency). You also need to view yourself as a small business owner, and understand that if you are not investing the time to make correct decisions, you are not properly managing your business.

As I look back upon my nearly twenty years working with indirect selling channels, I have settled upon, in my opinion, the seven key considerations for Agents selecting a service provider.

 haven’t listened to every debate around the country, but I am willing to bet there have been no questions asked of candidates about issues regarding telecommunications. I find this interesting because telecom is a very important to our economy, our lives and how we, as a country, maintain our position as the sole remaining superpower. Clearly, as the CMO of ANPI, I spend most of my day developing product and marketing strategies to grow our Hosted Unified Communications business. But I am also a member of the IP communications community and a citizen with broader concerns.