Commercial Real Estate and Cloud Computing

David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Commercial Real Estate and Cloud Computing

Over the last two weeks Broadvox and Cypress have met with our major landlord and tenant representatives in Dallas and Atlanta. The meetings were held to engage the major commercial real estate players that have worked with Cypress over the last decade or so and to discuss the future of VoIP, Unified Communications and cloud computing. Obviously, this audience does not follow IP communications or IT trends closely, but they do need to be prepared to solve their current and future tenant requirements. Therefore, we articulated the growth and importance of VoIP and hosted VoIP to their clients.

Interestingly, I found that the adoption of VoIP was fairly low among out attendees. Less than a quarter of the group in Dallas and only one in Atlanta were using a VoIP service. This presented a bit of a problem because Broadvox and Cypress usually assume an awareness of this technology. However, with references to Vonage, U-verse, FiOS and Skype, I think we communicated the nature of the technology. Whereas I was unprepared for the VoIP discussion, I knew I would need to explain “cloud computing”. I chose to do so in personal terms rather business terms.

Mentioning Unified Communications as a Service (CaaS), Infrastructure as a Service (IaaS) or Platform as a Service (PaaS) does not educate or add to the knowledge base in the room. Therefore, I selected common cloud services they have become dependent upon nearly each day. These include email from Yahoo or Google, Facebook, LinkedIn, flickr, Shutterfly, Travelocity and others. This discussion illuminated the broad use of cloud applications as part of the Internet experience. And I think we got the primary point across that their tenants are adopting cloud computing and we can deliver both the infrastructure and communication solutions to meet the need.

The final point I wanted to leave with these key players to our success was that we are committed to them. Their response to that was also illuminating.

More on that Friday.

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