David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
| Raven Guru Marketing http://www.ravenguru.com/


As the FCC has increased penalties for violating CPNI, service providers are improving their policies regarding the requirement. Customer information such as name, address and billing telephone number, is known as "Customer Proprietary Network information," or CPNI. Additionally, service features, class of service, phone charges, billing and call records are considered elements of CPNI. The FCC has issued a requirement that all parties with access to CPNI must give the customer the option of disallowing the information to be used for certain marketing activates and certainly restricting its resell to third parties. The penalties are such that each violation carries a substantial fine. Over the next few weeks, Broadvox and its partners will be implementing new policies to maintain compliance with the FCC's order regarding CPNI. Our customers will be given the option of allowing us to use their information to market additional features and services and provide the information to third parties.

Personally, I hope that they read the policy and take the time to appreciate its potential impact on how their CPNI can be used. In today's environment of tell all, privacy seems to be losing out. Interestingly, although Facebook has over 500 million subscribers willing to share a lot of personal information, only 46% like doing so. Innately, they may understand that they are losing bits of their privacy and certainly gobs of their time, but they cannot resist.

 The August eNewsletter was released this week and is well worth reading to see what Broadvox is up to. However, it also contains a fun element. We are giving away hundreds of Metoo screaming monkeys to people who request them. You will soon be able to join a thundering horde of travelers that take pictures of Metoo in locations around the world. The pictures and videos we receive will be posted on Flickr and IPMAN Adventures.com.

Work should be hard, rewarding and fun.

Have a great weekend and see you Monday!

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