Do You Want SIP Trunks with That?

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
| Raven Guru Marketing

Do You Want SIP Trunks with That?

Apparently, since the merger of Broadvox and Cypress Communications, I have written more blogs on Unified Communications than SIP Trunking. I was a bit surprised but shouldn’t have been. Unified Communications (UC) does not require SIP Trunking. In addition to Cypress, other companies like ShoreTel have touted UC without including SIP Trunks. Today, of course, we promote SIP Trunks with our UC solutions because Broadvox has built a network to support IP Communications not Time Division Multiplexing (TDM). But the question remains, if you can implement UC without SIP Trunks, why add them to the mix?

During a ShoreTel UC product demonstration I saw a few years ago, the presenter made a point of reminding the audience that SIP Trunks were unnecessary for any of the UC features he presented. I left impressed by the ShoreTel UC product but disappointed by the lack of vision as to the direction of voice and data networks and convergence. First, there is the obvious, SIP Trunks are cheaper. Without a doubt, replacing PRIs with SIP Trunks will save money. And if that’s not enough, inherent to SIP Trunking is business continuity, dynamic load balancing, geographical distribution and easily expanded bandwidth. Yet, many IT managers do not find that compelling enough to transfer their communications services from an ILEC or incumbent to an innovative ITSP, like Broadvox and many others. Those IT managers need to spend a little time understanding the benefit of SIP which as a protocol enriches any implement of UC.

SIP enables applications to communicate more effectively, carrying more information and accelerating the convergence of functionality. Whereas TDM networks have advanced beyond POTs offering with the advent of Advanced Intelligent Networks (AIN) and SS7, those functions pale in comparison to a SIP Trunks ability to carry and support much more complex information such as images, video, and HD voice. The addition of which can dramatically accelerate the adoption of UC within the business or enterprise as employees evangelized how UC changes and improves how they conduct their daily activities.

Moreover, SIP facilitates the concept of anywhere, anytime on any device. It is through the integration of multiple choices for broadband, devices and applications that Presence can be delivered to internal participants and other members of the business ecosystem (OEMs, partners and customers). Expanding Presence beyond the walls of the business improve customer satisfaction, productivity and the overall flow of the supply chain.

So, when asked to add SIP Trunks to your next UC order, just say “Yes”.


Enhanced by Zemanta

Feedback for Do You Want SIP Trunks with That?

Leave a comment

Featured Events