The Pain of The Switch

Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

The Pain of The Switch

Interesting report from Strategy Analytics: More folks would switch their triple play provider if they didn't have to waste a day or two waiting for the install.  With that kind of stat, will any of the duopoly companies fix their install process?
People often claim to be satisfied with what they already have. 76% of broadband subscribers in the US suggest they are very or somewhat satisfied with their broadband service. But when they are asked if they would be willing to switch, three in every four say they would do so, depending on the price and performance of an alternative service.
Can't be too satisfied if you would switch.

And really the perception varies greatly. In Tampa Bay, I have used Bright House for broadband for 10 years at home and at the office. Rock solid. Someone on Twitter was complaining today about the Verizon install. In the course of the conversation, she mentioned that she hates BH. Me? I don't want to give Verizon a dime, but I want that one POTS line for my business - which they keep charging me more and more for - almost as if they were forcing me to switch. (If they would stop mailing me something every single day, they could lower my rates!)

I think the surveys are flawed. Or people don't understand what satisfied means.


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