Who is the Linchpin in your organization? It's probably NOT the CEO. 

Who creates the most value for your employees, shareholders and customers?

Seth Godin's new book is titled Linchpin. It's about changing your job to become a linchpin so that you become indispensible and you get more out of your job.

People often ask me what to write about on a blog or what to tweet about. How about writing about the Linchpins in your organization? The people that create value to your customers, your community, your organization. I'm in NYC this week for the book launch and to have dinner and Q&A with Seth, so more on this topic soon.