The Channel Will Be Driving Sales

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| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

The Channel Will Be Driving Sales

Miller Heiman, a sales training company (with a proprietary sales technique and process), acquired Channel Enablers in Australia last September. "Indirect channels now account for the majority of revenue in many industries and is the fastest growing sales route," says Sam Reese, CEO and president of Miller Heiman. That's how we feel at the TCA, too - the Channel will drive more and more revenue every year. One of the Miller Heiman consultants, Steve Cadley, wrote me, "I am excited to share with the Channel Partner community Miller Heiman's expanded capabilities to help organizations optimize all aspects of their channel strategy. As you know Miller Heiman has always had a focus on helping organizations drive revenue, but more on the direct side. Now with Channel Enablers thought leadership, we can cover the A-Z in supporting our clients channel go to market strategy as well as how to optimize their existing channels."



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