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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

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Personal Branding for Agents

October 5, 2009

I'm in Atlanta at the Microcorp event to moderate a round table for agents centered around sales and marketing. The title is Personal Branding. How do you promote your personal brand? 

When selling replacement commodity items, your brand may not be that important. However, when using the Consultative Sales approach or looking for the sweet spot in the role of Trusted Advisor, it is about your knowledge, skills, and reputation.

Social Media Preso for FISPA

September 29, 2009

People Won't Pay

August 14, 2009

If your model is free, how do you pay the bills? How do you pay for the infrastructure - the servers, switches, collocation, bandwidth, labor, etc.? How do you pay developers and engineers to scale it and keep it up?

Twitter is still free and so is Facebook. Popular too.

Social Media is Like Dating

August 4, 2009

Last night was the WITI Tampa meeting with two social media experts - IBM's VP Sandy Carter and Tampa Bay's own Shawna Vercher.  

Sandy walked the audience through some social media lessons, including some homework on your Brand 2.0: Post 2 presentations to SlideShare; join LinkedIn and Facebook and connect with 50 people; and join twitter and tweet. Your brand is about experience, connection, promise and interaction. Social media helps you to give your audience (or marketplace) that. It can't replace face-to-face, but, as Shawna put it, it's a nice placeholder for you until you see them again. It's a way to stay top of mind. It's all about what you want your brand to be - offline and online. 

Other ways to utilize social networks to boost your brand are becoming an expert on LinkedIn Answers; creating how-to videos on YouTube; and increasing your search engine results with tagged video and photos (especially with a Flickr account).



Email Overload or Bankruptcy?

May 26, 2009

HyperOffice is holding a webinar about Email and Productivity. It follows up on the LinkedIn Poll that Shahab Kaviani, VP of Marketing at Hyperoffice, held last week on reducing your Inbox with Online Collaboration.

This is of interest to me because I get so much email, including listserv messages and social networking notifications. There is so much noise to filter through - Facebook, LinkedIn, Twitter, email, IM/chat, voicemail, and text messages - it is becoming overwhelming.

Telcos on twitter

April 16, 2009

Do you know what twitter is? It's the text messaging to the masses application platform. Officially, I think it is described as a micro-blogging social networking platform, but huh? The idea with twitter is to update a group of folks about what is of interest to you.

I'm on twitter and so are many TMC folks, like Rich, Tom, and sales guy extraordinaire Anthony; so is the TMC news service.

There are some telcos on twitter like Embarq, CenturyTel, and Windstream.



YouTube, Goodspeed and Brogan

March 31, 2009

So social media expert, Chris Brogan, blogs about Michael Goodspeed being wronged by YouTube. Since Google owns YouTube, this is the beginning of Google becomes the Evil Empire.  I've been watching this happen for a while. When GrandCentral was upgrading to Googel Voice in waves it was a bitchfest on Twitter because people had to wait. *gasp*. They had to wait like 10 days to get access to an upgrade to a free service.

IBM Finds Telco Changing with SoComm

February 27, 2009

IBM

Image via Wikipedia

  has a study out about how Social networking has co-opted many minutes of traditional talking.

 

People are communicating more things to more people than ever before, and not just by phone anymore. Internet-enabled communication models are gaining audience, attention and market share at the expense of traditional telecommunication providers (Telcos).

A Very Online White House

January 19, 2009

Cluetrain Manifesto

December 12, 2008

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