Peter : On Rad's Radar?
Peter

On Rad's Radar?

| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

social network

The New New Telco

January 9, 2011

Posted in social network, telco

UC Won't Last

November 24, 2010

I started working on a post last week I titled UC Won't Work. Today, there's a topic abuzz about how UC is a scam.

Speaking during a debate on unifiec communications at the recent Gartner Symposium in Sydney, analyst, Nick Jones, argued the case that unified communications is the "greatest scam since Ponzi", saying the technology had no clear definition. "I'll give you the real definition: Unified communications is the bundle of things a vendor wants to sell you," he said, according to NetworkWorld.

I have to concur. Everyone calls it something different.

Posted in social network, technology, telecommunications, twitter, unified communications, voip

What I Learned From the Locknote

October 27, 2010

A keynote opens a conference and a Locknote closes a conference.

The Broadsoft Connections 2010 was opened by Wikinomics author Don Tapscott with his talk about the Digital Age. Our industry is aware that ubiquious broadband has changed the landscape of many businesses. The transparency that we have today (think blogs and WikiLeaks) means that nothing is really private.

This is paramount to me - obviously because I blog and occassionally get dirty looks for what I write -- but the Locknote was a panel of twitter experts - Tara Hunt, Joel Comm and Paul Chaney - being interviewed by Broadsoft CMO Leslie Ferry.

Posted in Marketing, broadsoft, social network, twitter

The Pitfalls of Social CRM

October 21, 2010

A consultant sent me a link to look at a CRM solution. (I don't know why because she was researching blogging platforms when I spoke with her Tuesday). The site is intriguing and makes some big promises:

* Manage contacts and build relationships.
* Engage, import contacts on social networks.
* Track sales pipeline and view analytics.
* Organize projects, tasks, and events.
* Monitor customer & team activity in the stream.
* Google Apps Integration

First off, in my experience, you have to force people to use CRM. Unless you withhold pay, most salespeople will fight you on the use of CRM.







Posted in communications, sales and selling, social network, twitter

Promiscuous Networking

September 22, 2010

While this whole social media thing is new and yet evolving, experts have emerged. Ninjas even. All these folks that lay a claim to knowing everything there is to know about social media. It was the same with multi-level marketing (MLM) aka network marketing.

Posted in linkedin, off topic, sales and selling, social network, twitter

5 Prospecting Ideas

July 16, 2010

Steve Cadley, the Salesologist from Cadley Consulting, and I discuss 5 prospecting ideas for businesses. The first key step is to define who your target is. It might be beneficial to make a list of the top 50 companies that you would like to be your customer. 

Next, clarify the value that your service will bring to that prospect. That value should be tied into the target market. 

Performing these two steps helps you disqualify prospects and to create a laser beam of an elevator pitch.

Then you are ready to use the 5 tips for prospecting: LinkedIn, social networks search, Google Alerts, Classified Ads, and the old fashioned door knocking and cold calling.

Remember that people buy from people and they buy emotively. 

Do some research on your prospects to be better informed.









Posted in linkedin, sales and selling, social network

Should You Blog?

July 14, 2010

A colleague asked me this morning about blogging. Here is some basic info.

  1. How does this tie to my website? Is it a separate domain or just a page on my site?
Posted in Marketing, linkedin, social network, twitter

How Much is Too Much?

June 21, 2010

I was invited into yet another LinkedIn group today. This time from Telarus. Why? There are groups from Phone+ (Channel Partner Network), ChannelVision Magazine, Independent Telecom Consultants, Peer-to-Peer, Telecom Business Daily, Telecom Executives Business Network, Telecom Sales Pros, Telecommunications Professionals Network, and the Technology Channel Association.

A couple of months ago, a TCA Board member started Channel Update, kind of in direct conflict with what we were doing at TCA.

Posted in Marketing, agents, linkedin, social network

SEO and Google Dollars

February 19, 2010

I was at Social Fresh a couple of weeks ago. It is a conference for marketers to exchange stories about social media. Here are some of my take aways:

Social Media is still young yet.

Posted in social network, twitter

The Social Media Panel Wrap Up

January 25, 2010

In a follow up to the Social media panel write up, here are the slides (and a few extra thoughts from yours truly)

Blogging, LinkedIn, forums, wikis, Facebook, Twitter, Google Wave, YouTube, podcast, etc. Each is a tool for your communication.

Each is different and reaches a varied audience.

Posted in Marketing, expo, social network
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