Twitter at the Oscars: 8.9 Million Tweets

Rachel Ramsey : Social Spotlight
Rachel Ramsey
Graduated from James Madison University with a B.A. in Media Arts and Design and a minor in Communication Studies
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Twitter at the Oscars: 8.9 Million Tweets

There really isn’t a major event anymore that doesn’t include real-time tweeting to document and share opinions and memes. The 2013 Super Bowl generated 24.1 million tweets, last weekend’s Grammy Awards saw 14 million tweets and last night’s Oscars rang in 8.9 million tweets – 2.1 million during the red carpet and 6.8 million during the awards show.

Adele’s Skyfall performance was the second top-tweets-per-minute (TPM) moment, with 82,300 TPM. Skyfall winning Best Original Song followed in fourth with 64,000 TPM. Adele originally used social media to get fans excited for Skyfall last year by teasing the song on Twitter with a photo of the sheet music and the Facebook page with the song’s artwork.

The top-tweeted moment of the night was during the Best Picture award for Argo, receiving 85,300 TPM. First Lady Michelle Obama presented the award from the White House.

When Jennifer Lawrence won Best Actress in a Leading Role, she made the top third moment on Twitter with 71,600 TPM. The Hunger Games and Silver Linings Playbook star tripped while making her way to the stage, eliciting her first words on stage to be “You guys are just standing up because you feel bad I fell and that’s really embarrassing but thank you.”

Following in fifth place on Twitter was for Anne Hathaway winning Best Actress in a Supporting Role with 60,400 TPM. Hathaway also was the inspiration for a new Twitter account last night, @HathawayNipple, which has almost 4,000 followers. “Anyone else feeling a little chilly? #Oscars” and “#LesNipplerables” are two of the account’s tweets from last night.

Twitter’s Oscars Index, a service that tracks social media sentiment about the top Oscars moments and people, rated Silver Linings Playbook at the best picture winner. The index tracks positive sentiment or nice comments -- if a nominee has an index of 80, comments about that nominee are more positive than roughly 80 percent of all the other terms on Twitter. The Index gave Silver Linings Playbook a score of 92.5 on a scale of 100. The Index correctly predicted five out of six Oscars winners.


Oscar host Seth MacFarlane got mixed reviews for the night on the micro-blogging site. Awkward and sexist jokes split the global audience for support and distaste.


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