TigerDirect filed a law suit in April against computer giant, Apple in an effort to relinquish it's name on the search engines. Apple, who released OS X 10.4, aka Tiger, had an early win in the courts since TigerDirect requested a preliminary injunction, basically forcing Apple to stop using the word "Tiger".
TigerDirect asked for $75,000 dollars in damage because the Internet has been monopolized with Tiger references that point directly to Apple when conducting a search. They just felt lost amidst the large cat references, I suppose. Aww.
If TigerDirect has a good reputation for online customer service and offers competitive prices, then is it not safe to assume that they already have a good customer base? Isn't it safe to say that these would-be customers already know and love TigerDirect? If you were searching for "cheap computers" or "computer parts", "pc components", "desktop computers", then you might find TigerDirect, that is, if their webmaster is knowledgeable in SEO. Judging by the title of their site, those listed above are the keywords by one would search, not "Tiger". Maybe "Tiger and computers"? I don't really equate "Tiger" with "pc components", but then again, I am a Mac user so therefore I defer to the big cat operating system.
But I'm happy Apple won, and not because I am a fan. I'm happy because this law suit seems like a waste of time. I mean, it's a cat. Give it up already.
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