WiMAX, VoIP and an Exciting Announcement

This editor/reporter has had a busy day! I've had the chance to speak with many wonderful people today, especially the team at Epygi who just announced their partnership with Sales Force Europe in an effort to spread VoIP globally. Be sure to watch Epygi's Selecting VoIP Solutions channel, because you'll get to read all of the great insight from the experts at Epygi on this collaboration.

While I'm on the subject of Epygi.....here's an interesting announcement:

EPYGI BREAKS NEW GROUND AS FIRST ADVERTISER TO LAUNCH INTERACTIVE, MULTILINK-DRIVEN AD

New York and Dallas, TX – March 17, 2005. Epygi Technologies, a leader in SIP based VoIP technology and manufacturer of Quadro telecom products for the small to medium sized business market, has become the first advertiser to deploy Content Direction Inc.’s next generation online ad based on the Digital Object Identifier (DOI). Placed initially on the telecom portal TMCnet.com, the ad provides customers with immediate access to all of Epygi’s current product information from within a single, rich MultiLink™ dropdown menu, without having to leave the page on which the ad is displayed and then navigate through the Epygi website hunting for product information. (See http://www.tmcnet.com/channels/selecting-voip-solutions/ and roll your mouse over the banner ad at the top or on the right side of the screen.) The MultiLink menu is automatically refreshed with current product info via a central update process managed by Content Directions based on Epygi’s ever-current product and distribution channel data.

Epygi CEO/President, Jeff Kirchner, explains, “CDI’s implementation of DOI technology allows Epygi to syndicate our marketing and sales information globally in real time ads and information updates all over the Web. We can instantly update information in every channel, keeping pace with an accelerating business. Knowing that public information and channel information is updated automatically via CDI’s MultiLink creation and maintenance process represents a breakthrough in sales support and channel development for Epygi. The same MultiLink can also be disseminated as a contextual link within product reviews, white papers, news articles, electronic feeds, blog entries, and downloadable marketing brochures. It is a permanent link that always brings customers back to our most current product information.”

Hugh Brownstone, CEO of Content Directions, adds, “We are delighted to help Epygi maximize the effectiveness of its online ad budget. We believe DOI-enabled ads represent a breakthrough in interactive advertising. Our custom-tailored MultiLinks allow advertisers to define the boundaries of a highly flexible, tuned ad campaign which remains a user-driven interaction. Our technology and the superior user experience it enables yield improvements in click-throughs and conversion rates at levels beyond anything else currently available.”

To view other examples of MultiLinks for Epygi products, see:

http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000001 - IP PBXs
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000002 - Gateways
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000003 - Conference Servers
http://dx.doi.org/10.2120/0001-EPYGI-0000000000-0000000004 - Vonage Services

Those of us on the channels team are ecstatic that Epygi chose their Selecting VoIP Solutions portal as a means for deploying the next-gen ad.

There is even more coming tomorrow. Keep watching this WiMAX blog for an indepth interview with Robert H. Stubblebine, CEO of InfiNet Wireless...all the way from Russia!