Olympics Present Opportunities for Mobile Service and Content Providers

Consumers might not be aware of it, but many mobile service and content providers are in the midst of a major campaign to raise awareness about how the mobile Web can be used, with the goal of attracting and keeping new customers. Why now? One word: Olympics. It's a great time to market mobile services because lots of people are interested in using mobile devices to keep tabs on their favorite athletes during the Games.

 

In a Q&A published today on TMCnet, mobile Internet solutions company Bytemobile's Adiran Hall talks about the benefits and shortcoming of the mobile Web, and what players in the industry are doing to make this mode of communications, information access and entertainment more appealing.

 

In particular, Hall focuses on what it will take to convince consumers that the mobile Web is worth using. During the Olympics, providers have a unique opportunity to wow the public with advances in on-the-go Internet apps.