The Niche Game

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| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

The Niche Game

"Niche groups are emerging as cultural creators" - Frank Cooper of PepsiCo at AMEX Innovation Summit.

Tom Peters has been talking about businesses aiming at the explosively growing Hispanic market as well as targeting female shoppers for years. I guess Pepsi finally listened.

At Broadsoft Connections I made the comment that a Bundle will need to be created to target a specific vertical (or niche). Not everyone agreed with me. But according to Seth Godin, Coca-Cola Japan comes out with a new product every 3 weeks because they have no idea what will work.

Are you experimenting with your marketing? Your bundles? 

Are you targeting Everybody? I hope not because Everybody does not know you. Qualified prospects will react more positively to a specified offer. 

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