4 Examples of PR for PR Sake

Peter : On Rad's Radar?
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

4 Examples of PR for PR Sake

Here are 4 examples of press releases just for the sake of press releases. That is, just to fill the online PR machine with your name and keywords to help your

EarthLink releases software to help retailers focus on core business. Nice headline but the rest of release doesn't really say how EarthLink's one-source solution for telecom helps retailers do that (specifically). A specific case study would have been better for all concerned. It would have been a spotlight on a customer for EarthLink while demonstrating how the retailer utilized the services.

Cbeyond announces a new Master Agent, CMS. There sounds like a template that could be used for any master agent or carrier.

VoIP Supply Announces Results of Customer Experience Survey. I like the guys at VoIP Supply but a press release about how your customers like you? That's just humorous.

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