No Special Sauce

Peter : On Rad's Radar?
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

No Special Sauce

sauce.jpgThere is no special sauce.

Everyone has the same technology (or will 5 minutes after you market yours).

It was never about the technology.

It has always been about the Customer Experience!

(What do you think churn is all about? They don't like you and will leave for a few dollars off. It's the CX - the customer experience - that retains them.)

That means you have to stop talking about the technology now.

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