Top 5 Reasons to Work With an Agent

Peter : On Rad's Radar?
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Top 5 Reasons to Work With an Agent

One thing you may have to answer as an Agent is "Why should someone buy from you?" They could call the carrier directly. Here are the top 5 reasons a business customer should work with an Agent.

Number 1: Saves time! Instead of calling around to collect quotes, the agent can do that more efficiently.

Number 2: Meeting Your Needs. The Independent Agent will be able to present a telecom solution more aligned with your needs. The Agent is not beholden to any one product or carrier.

Number 3: Translation. Telecom Agents can help make sense of your bill and the quotes from other carriers in order for the prospect to make an apples for apples comparison.

Number 4: Insider Knowledge: The Agent is familiar with the provisioning process and the carriers to provide the prospect proper expectations.

Number 5: Customer Advocate. The Agent has the customer's best interest at heart. Directs tend to come and go, but the Agent will be there for the Customer in the long term - and will always be looking for ways to add Value to the Customer. This is the main answer for me: Continuity. I've been doing this for 11 years and in that time I can barely keep track of the employee rotation going on at any carrier at any given time.

Number 5.5: Usually the same pricing and without cost to the customer as the carrier pays the Agent for sales. There are two caveats here. One is that I have seen cases where directs got better pricing (by working the system better than me). Two, there are times I will charge to procure bids for customers, especially if I don't ahve a relationship with the carrier.


Another great reason to get your TCA CTP: If you have a certification, you look more like an expert and you have a solid foundation of knowledge.

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