Last month, the Salvador Dali Museum finished up its Andy Warhol tour. Warhol and Dali knew each other. They both also knew - and were influenced by - Pablo Picasso. (For example, Head After Picasso (1985) by Andy Warhol.) This weekend, The Dali Museum in St. Petersburg, FL, opened its Picasso exhibit. Dali and Picasso were rivals and they pushed each other. Both were shaped by events of their time including Sigmund Freud, Word War I and II.

Dali paints paintings inside paintings. His masterworks are complex pieces with many components that he weaves into a single tapestry. You know where I am going with this?

In 1929, Dali painted The First Days of Spring, which gives us a glimpse into how Dali would leave cubism to create his own surrealism. He created his masterworks more than fifteen years later.

His masterworks are like deploying unified communications: so many different components that you have to weave together while also leaving your own personal signature on it all.

It helped that the artists of the day - Picasso, Warhol, Dali, and many others - shared, influenced and pushed each other. In your business, who is your Warhol? Who is your Dali?