Ramifications of social media in business

Social media in business has been my pet topic of late. I believe network convergence has matured and is driving very creative application development focused on combining people and ideas rather than forms of communication. As these apps take root latency in decisions becomes less and less and organizations become smarter due to the network effect. It's the virtual equivalent of putting everyone in one room until a given problem is solved. Brilliant!

There are, of course, potential problems with this entering business. First, we already create enough content and data as it is. And most of that we struggle to find when it is useful -- thus, we have a new market for search technologies. Second, once content exists it must be governed.

Don't get me wrong...I think these are good problems to have; but they are problems nonetheless. As these new communications architectures are designed and applications developed we have a chance to think through solutions to these problems before they are massive.