Business is Gulping SIP

According to Infonetics Research, the SIP Trunking market in terms of revenue grew 143% in 2010. Certainly, Broadvox and its partners experienced significant growth last year and we anticipate strong revenues again this year. I am often asked about our sales strategy given that our SIP Trunking business is driven largely by our channel partners and our managed PBX business (with the acquisition of Cypress Communications) uses a direct sales model. Simply put, I do not see a conflict. At this time we support nearly 50 IP PBXs and IADs, more than any other service provider. Given the recent focus on Unified Communications and cloud computing, I’d like to do a shout out to the leading IP PBXs with whom we have paired to provide calling services to many businesses. At the top of the list is Asterisk and Digium. They have been at the top since we began providing SIP Trunks in 2007.  The rest of the top 10 or so in alphabetical order are:

• 3CX
• Allworx
• Cisco
• ESI
• FPBX
• Microsoft
• Mitel
• NEC
• Panasonic
• Samsung
• ShoreTel
• TalkSwitch

We are very committed to the success of these OEMs and their products. Moreover, we are expanding our efforts with new initiatives for Epigy, Iwatsu and Jazinga to increase the number of joint sales with them. As the VoIP service market approaches $50 billion a year (Infonetics Research), Broadvox and its partners want to be a measurable percentage of those servicing the market. It is through our partner channel that we reach these potential buyers resulting in 95% of our SIP Trunking sales.

There are many soothsayers promoting the idea that managed services and cloud computing will displace premise-based solutions. I disagree. The market continues to disagree. There is room for both solutions and at Broadvox and several other ITSPs, the market can find both solutions. However, today is for our premise-based partners. Last year was good. Together let’s make 2011 even better.

See you on Monday with another new recipe and thoughts.