CodeBaby adds Al-Falak to Business Partner Program

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CodeBaby adds Al-Falak to Business Partner Program

Alliance brings CodeBabys Advanced IPTV and Mobile Customer Care Solutions to Middle East Telecom Operators

SHANGHAI (IPTV World Forum Asia), September 28th, 2006 CodeBaby®, the leading innovator in Virtual Agent based customer care solutions, today announced at IPTV World Forum Asia, that Al-Falak Electronic Equipment and Supplies Co., one of the Middle Easts leading enterprise IT solutions integrators, has joined CodeBabys Business Partner Program. Al-Falak will sell and deploy CodeBabys interactive self-help solutions to telecommunications companies throughout the Gulf Region.



Al-Falak is now a member of CodeBabys rapidly growing Business Partner Program, which is focused on creating value added relationships in the fastest growing IPTV and Mobile markets worldwide. This comes on the heels of a similar relationship announced by CodeBaby only a month ago with SGLC in South Korea.

Operators around the world are actively deploying interactive services to consumers, and they are delivering them on devices that are more complicated than ever, said Armin Gebauer, VP Mobile and Converging Services at CodeBaby. CodeBaby provides an on-device self-care and customer lifecycle management solution that enhances the overall customer experience, encourages greater customer adoption of such services and helps drive increased ARPU for the operator. As operators continue to focus on building new revenue streams from triple play offerings and advanced data services, the CodeBaby platform allows them to innovatively grow and manage their subscriber relationships on mobile networks, IPTV systems and operator websites.


We are pleased to join CodeBabys Business Partner Program as it presents several new opportunities for us in the Middle East markets, said Basel Humaidah, General Manager of Al-Falak Systems Solutions & Consulting. As telecom operators in the region look to broaden the range of services they offer, the availability of the robust CodeBaby platform will result in streamlining operations and better management of subscriber relationships. CodeBaby can look to leverage our expertise and in-depth market knowledge as they aim to expand their presence in the region.


"Al-Falak has a very strong reputation in the Gulf and is working with key telecom players to advance their IPTV and mobile offerings, said Shaheel Hooda, CodeBaby CEO. Partnering with them ensures that we have a strong presence and can offer our Customer Care platform in one of the fastest growing and most technically advanced Telco markets in the world. It is very exciting that we are jointly working on our first customer and are both looking to growing our businesses in the region."

For more than 25 years, Al-Falak has delivered enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East and through a portfolio of business partnerships with the world's leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists.

About Al Falak
Al-Falak Electronic Equipment & Supplies Co. is a leading IT and communications solution provider throughout the Middle East. The company is focused on delivering complete End-to-End solutions and provides a wide range of products and services including system solutions and consulting, system integration and networking, analytical and business intelligence, data warehousing, enterprise resource planning (ERP), application software solutions, computer supplies and accessories, e-business and manpower outsourcing. Since its formation in 1981, the company has provided the information infrastructure to many prestigious organizations, which range from practically every government ministry and agency to universities in Saudi Arabia, Kuwait, the United Arab Emirates, Bahrain, Qatar and Oman, as well as domestic and international private companies.

Al Falak's name is now practically synonymous with IT in the region. This 100% Saudi owned company has built upon its platform of existing partnerships with some of the most reputable companies in the IT industry. The majority of their staff is IT professionals, consultants, specialist or technicians. This combination helps to ensure that Al-Falak keeps fully abreast of industry standard platform changes to offer constantly updated systems integration, installation, programming, training and support. For more information, visit: www.alfalak.com

About CodeBaby
CodeBaby is the leader in Virtual Agent based self-service solutions, and enables organizations to integrate state-of-the-art, interactive 3D characters into Web sites, software, mobile devices, kiosks, IPTV and eLearning applications. CodeBabys Virtual Agents improve a companys ability to interact with its customers cost-effectively, offer a higher level of on-line or on-device customer care, and make technology more enjoyable and easier to use. Accolades include placement on Branham Groups Top 25 IT Up and Comers list in 2004, being named a Finalist in the Red Herring Top 100 Most Innovative Companies list in 2005, and being ranked among the Top 10 fastest growing companies in Alberta Ventures Fast 50 list for 2006. Customers include organizations in the telecommunications, automotive, and education industries, as well as government agencies. For more information, visit: www.codebaby.com. To learn more about opportunities to partner with CodeBaby, please contact us at [email protected].

Contact Information

For CodeBaby:
Doug Johnson, Director of Marketing
780-432-5227
[email protected]



For Al-Falak Systems Solutions & Consulting:
1. Fady Beyhum, Triple Play Manager
+971 50 4271 339 [Mobile]
[email protected]


2. MM Ali, Projects Manager
Qatar: + 974 5578768 [Mobile]
+ 974 4810767 [Landline]

UAE: + 97150 6458646 [Mobile]
+ 9714 3915474 [Landline]
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