New Version of the First Enterprise-Proven RSS Reader Available Free from Attensa

PORTLAND, Ore. --(Business Wire)-- Attensa, Inc., the leading developer of RSS software for business, today introduced Attensa for Outlook 2.0, the first RSS reader designed specifically for enterprise use. With the new, free version, business users can easily get the critical business information they need while cutting through information overload. In addition IT managers can easily deploy a secure RSS reader and take full advantage of using internal and external Web feeds to channel business information.

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"The never ending quest for IT departments is to get the right information, to the right people as soon as it is available. At the same time, information workers struggle with too much information that isn't relevant. The new version of Attensa for Outlook addresses these challenges head on," said Craig Barnes, CEO of Attensa. "In fact, the additions to Attensa for Outlook 2.0 come from our experiences working with tens of thousands of users in the world's largest corporations who demand a secure, easy to use and deploy RSS reader that helps streamline communications, cut through information overload and deliver rock solid performance."

Attensa for Outlook 2.0 brings new usability features and additional functionality based on in-depth feedback from IT professionals and corporate information workers in organizations where tens of thousands of desktops are using Attensa for Outlook. New features and benefits include:

Secure connectivity to Internal and External Web Feeds and AttentionStream reporting with the Attensa Feed Server

Attensa for Outlook 2.0 has deep connectivity with the Attensa Feed Server. When Attensa for Outlook is connected to the Attensa Feed Server articles read and deleted are treated consistently whether they are read in Outlook, the Attensa AJAX web reader, or on mobile devices. Attention data is gathered by the Attensa Feed Server which generates reports that can be used to streamline communication workflow, identify "must read" news feeds and articles and develop prioritized up-to-the-minute flow of critical business information.

Easily Play Audio and Video Content Directly in Player of Choice

The new version of Attensa for Outlook introduces a mini player that lets users listen and watch audio and video content in Outlook, directly in the River of News. As more businesses take advantage of on demand video and audio to create and deliver specialized information, Attensa for Outlook gives users a choice on how they want to consume rich media content. Users can get instant access to the content using the new River of News player, or they can access the content when it is most convenient using the Attensa for Outlook Pod Catcher. The Pod Catcher automatically downloads audio and video attachments and puts them in a clearly labeled playlist in Windows Media Player or iTunes.

Never Miss Priority Information

The new Desktop Alert toaster allows users to track fast breaking business information whether they are working in Outlook or not. The Desktop Alert appears when user selected priority feeds are updated with new articles.

Predictive Ranking AttentionStream

Attensa's AttentionStream(TM) technology uses predictive ranking to continuously observe and analyze how users read and process RSS articles and subscriptions. Through this ongoing analysis of AttentionStream(TM) data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, Attensa for Outlook 2.0 displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader. Priorities are constantly refined as the continuous stream of attention is processed. Attensa for Outlook 2.0 lets users choose how they want subscriptions and articles presented. Subscriptions can be displayed in a "River of News" view that simulates a single news feed, regardless of how many RSS feeds the user has subscribed to.

Other productivity features include:

-- Automatically find, preview and add RSS feeds

-- Powerful automated search tools

-- Create, import and export custom reading lists

-- Keep feeds and articles organized with tagging and categories

-- Republish to blogs and forward articles as easily as sending and email

-- Advanced compatibility with the Microsoft RSS Platform and minimal memory impact on Outlook performance.

Pricing and Availability - Attensa for Outlook for Outlook 2.0 can be downloaded at no charge immediately from the Attensa the Web site (www.attensa.com).

About Attensa

Attensa, Inc. is a venture backed software company committed to developing an RSS Network that intelligently delivers relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://www.attensa.com/blogs/attensa.

(C)2006 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.