Wireless service providers may need to engage in some reality-checking during 2008 when it comes to projected versus actual revenue growth associated with mobile business applications. That’s what In-Stat predicted this week in a new report, Wireless Data in the US Enterprise 2007: Avoiding a CDPD Reprise.
The research firm expects revenue growth for this particular wireless sector will end up being about 44 percent from 2007 to 2008, down slightly from 50 percent for 2006 and 2007. Why the slight downturn? In-Stat chalked it up to the services companies actually implement, which tend to be somewhat reduced from plans made by decision-makers.
“As business users approach saturation for horizontal mobile data applications, most of the growth potential remains for vertical market applications,” In-Stat analyst Bill Hughes said in the report. “These require more planning and time to implement. The result is that many within the wireless industry may have overoptimistic forecasts.”
In terms of horizontal applications, In-Stat said the following four have the highest penetration because they’re relatively easy to implement: wireless Internet, wireless IM, wireless e-mail and personal information management (PIM).
What do you think—are service providers expecting too much from an increasingly saturated market?
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